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Verizon adds Peacock, YouTube Premium to streaming specials

Broadcast! NBCUniversal's Peacock and YouTube Premium are the two newest streaming options that Verizon is offering to wireless customers. The operator continues to build on its strategy of using special promotions for content services to generate incremental revenue – and, ideally, to increase customer loyalty.

Verizon will offer YouTube Premium as one of its monthly myPlan benefits, allowing customers to sign up for the service for $10/month, which represents a 30% savings from the regular $13.99/month price. With YouTube Premium, users can watch videos without ads and can download videos to watch later offline, including full access to YouTube Music Premium. The new benefit is available starting May 30, and Verizon has exclusive rights in the US in the wireless segment to market the YouTube Premium package in this way.

Verizon also announced that Peacock is joining Verizon's +play content hub. Not discounted per se: Through +play, regular pricing applies to Peacock Premium with ads at $5.99/month (going up to $7.99 starting in July) and Premium Plus at $11.99/month ( increasing to $13.99). Through Verizon's myPlan, you can pay $10/month for a $15/month credit for +play services – so that's a $5 break, but it only makes sense if you subscribe to a service other than Peacock.

Current myPlan benefits give Verizon wireless customers discounts on a Netflix-Max ad bundle for $10/month (40% savings) and a Disney bundle with Disney+ (ad-free), Hulu (ad-supported), and ESPN+ for $10 dollars/month (which is 33% less than a package Disney offers that includes Disney+ with ads). Additionally, Verizon is currently offering six months of the Disney bundle at no extra charge to customers who upgrade to the Unlimited Plus or Unlimited Ultimate plan.

Under such reseller agreements, Verizon typically pays a per-subscriber wholesale fee to its partners. To date, Verizon has signed up 13 million video subscribers overall, according to Frank Boulben, chief revenue officer for Verizon Consumer Group.

“Customers want three things in their wireless plans: control, flexibility and choice,” said Boulben. “They want to be able to change their minds every month — they don't want to be locked in for two years.” He also noted that there is value in being able to pay for multiple broadcasters with a single bill.

Other subscription add-ons available through Verizon's MyPlan for $10/month each are: Apple One (Apple TV+, Apple Music, Apple Arcade, and iCloud+), Apple Music Family, Walmart+ (which includes Paramount+), 100 gigabytes/month of mobile hotspot data. , and unlimited cloud storage.

Also Tuesday, Verizon announced the Ultimate Phone Upgrade program, which gives customers on the Unlimited Ultimate wireless plan the best phone and device promotions when they trade in an old one.

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